Keeping you updated on the latest Medicare and Part D news

Brand-name Drug Makers Vying for Generic Drug Customers

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Drugmakers with expiring patents  are finding it harder to survive as the competition posed from generic drug alternatives grows. To combat this trend, some large manufacturers have started experimenting with co-pay coupons to retain their price-conscious customers and minimize loses to revenue. However, some are concerned that this strategy could increase health care spending and mislead customers about the value of chemically-identical generic options.

Read the full report here 


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